/* ═══════════════════════════════════════════════════
   PÁGINA /marketing
   Usa los tokens y componentes de style.css (colores,
   botones, proceso, planes, fondos, FAQ, formulario).
   Aquí solo van las piezas propias de esta página.
═══════════════════════════════════════════════════ */

/* ── Hero ── */
.mk-hero {
	background: var(--tierra);
	padding: 8.5rem 0 5rem;
	position: relative;
	overflow: hidden;
}
.mk-hero::before {
	/* luz suave detrás del celular, desde la esquina */
	content: '';
	position: absolute;
	right: -10%;
	top: 10%;
	width: 55%;
	aspect-ratio: 1;
	background: radial-gradient(closest-side, rgba(198, 227, 42, 0.1), transparent);
	pointer-events: none;
}
.mk-breadcrumb {
	font-size: 0.85rem;
	color: rgba(242, 242, 237, 0.62);
	margin-bottom: 2rem;
}
.mk-breadcrumb a {
	color: rgba(242, 242, 237, 0.8);
	text-underline-offset: 3px;
}
.mk-breadcrumb a:hover {
	color: var(--lima);
}
.mk-hero__grid {
	display: grid;
	grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr);
	gap: 3rem;
	align-items: center;
	position: relative;
}
.mk-hero__title {
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: clamp(2.2rem, 4.6vw, 4.1rem);
	line-height: 1.04;
	letter-spacing: -0.025em;
	color: var(--niebla);
	margin-bottom: 1.4rem;
	text-wrap: balance;
}
.mk-hero__title em {
	font-style: normal;
	color: var(--lima);
}
.mk-hero__sub {
	font-size: 1.1rem;
	line-height: 1.7;
	color: rgba(242, 242, 237, 0.8);
	max-width: 52ch;
	margin-bottom: 1.6rem;
}
.mk-hero__facts {
	list-style: none;
	padding: 0;
	margin: 0 0 2rem;
	display: flex;
	flex-direction: column;
	gap: 0.6rem;
}
.mk-hero__facts li {
	display: flex;
	gap: 0.7rem;
	align-items: center;
	font-size: 0.95rem;
	color: var(--niebla);
}
.mk-hero__facts i {
	color: var(--lima);
	width: 1.1rem;
	text-align: center;
}
.mk-hero__media {
	display: flex;
	flex-direction: column;
	align-items: center;
	gap: 1rem;
}
.mk-hero__media .iphone {
	width: 250px;
	height: 500px;
	transform: rotate(3deg);
}
.mk-hero__caption {
	font-size: 0.8rem;
	color: rgba(242, 242, 237, 0.6);
	margin: 0;
}

/* ── Qué incluye: flujo en 7 pasos (secuencia real del trabajo) ── */
.mk-incluye {
	background: var(--niebla);
	color: var(--tierra);
	padding: 6rem 0;
}
.mk-incluye .section-title em {
	color: var(--selva);
}
.mk-lead {
	font-size: 1.05rem;
	line-height: 1.7;
	color: rgba(20, 20, 16, 0.78);
	max-width: 56ch;
	margin-bottom: 2.5rem;
}
.mk-flujo {
	list-style: none;
	counter-reset: paso;
	margin: 0;
	padding: 0;
	display: grid;
	grid-template-columns: repeat(7, minmax(0, 1fr));
	border-top: 2px solid var(--tierra);
}
.mk-flujo li {
	counter-increment: paso;
	padding: 1.1rem 1rem 0 0;
	position: relative;
}
.mk-flujo li::before {
	content: counter(paso, decimal-leading-zero);
	display: block;
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: 0.85rem;
	color: var(--selva);
	margin-bottom: 0.4rem;
}
.mk-flujo li::after {
	/* marca sobre la línea: cada paso es una parada del recorrido */
	content: '';
	position: absolute;
	top: -7px;
	left: 0;
	width: 12px;
	height: 12px;
	border-radius: 50%;
	background: var(--lima);
	border: 2px solid var(--tierra);
}
.mk-flujo span {
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: 1rem;
	line-height: 1.25;
	display: block;
}

/* ── Servicios en detalle: filas alternadas ── */
.mk-servicios {
	background: var(--tierra);
	padding: 6rem 0 3rem;
}
.mk-servicios .section-title {
	color: var(--niebla);
	margin-bottom: 3rem;
}
.mk-srv {
	display: grid;
	grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr);
	gap: 3.5rem;
	align-items: center;
	padding: 3rem 0;
	border-top: 1px solid rgba(242, 242, 237, 0.1);
}
.mk-srv--inv .mk-srv__media {
	order: 2;
}
.mk-srv__media {
	aspect-ratio: 4 / 3;
	border-radius: 18px;
	overflow: hidden;
	background: #10100d;
}
.mk-srv__media video,
.mk-srv__media img {
	width: 100%;
	height: 100%;
	object-fit: cover;
	display: block;
}
.mk-srv__media--dato {
	display: flex;
	align-items: center;
	justify-content: center;
	background: var(--selva);
}
.mk-dato {
	margin: 0;
	text-align: center;
	font-size: 1rem;
	color: rgba(242, 242, 237, 0.8);
	letter-spacing: 0.04em;
}
.mk-dato span {
	display: block;
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: clamp(2.6rem, 5vw, 4rem);
	letter-spacing: -0.03em;
	line-height: 1;
	color: var(--lima);
	margin-bottom: 0.5rem;
}
.mk-srv__body h3 {
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: clamp(1.5rem, 2.4vw, 2rem);
	letter-spacing: -0.02em;
	color: var(--niebla);
	margin-bottom: 0.9rem;
}
.mk-srv__body p {
	font-size: 1rem;
	line-height: 1.75;
	color: rgba(242, 242, 237, 0.75);
	max-width: 56ch;
}
.mk-nota {
	border-left: 1px solid var(--lima);
	padding-left: 1rem;
	color: var(--niebla) !important;
}
.mk-tags {
	list-style: none;
	padding: 0;
	margin: 1.2rem 0 0;
	display: flex;
	flex-wrap: wrap;
	gap: 0.5rem;
}
.mk-tags li {
	font-size: 0.85rem;
	padding: 0.3rem 0.85rem;
	border: 1px solid rgba(242, 242, 237, 0.25);
	border-radius: 50px;
	color: var(--niebla);
}
.mk-tags--oscuro li {
	border-color: var(--verde-oscuro2);
	color: var(--verde-oscuro2);
}

/* ── Casos ── */
.mk-casos {
	background: var(--verde-selvatica);
	color: var(--tierra);
	padding: 5.5rem 0;
}
.mk-casos .section-title {
	color: var(--verde-oscuro2);
	margin-bottom: 2.5rem;
}
.mk-casos .section-title em {
	color: var(--tierra); /* el lima de marca no se ve sobre fondo lima */
}
.mk-casos__grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 3rem;
}
.mk-caso {
	border-top: 2px solid var(--verde-oscuro2);
	padding-top: 1.2rem;
}
.mk-caso h3 {
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: 1.7rem;
	letter-spacing: -0.02em;
	color: var(--verde-oscuro2);
	margin-bottom: 0.7rem;
}
.mk-caso p {
	font-size: 1rem;
	line-height: 1.7;
	max-width: 52ch;
	margin: 0;
}
.mk-link {
	display: inline-block;
	margin-top: 2.5rem;
	font-weight: 700;
	color: var(--verde-oscuro2);
	text-underline-offset: 4px;
}
.mk-link:hover {
	color: var(--tierra);
}

.mk-proceso__texto {
	font-size: 0.95rem;
	color: rgba(242, 242, 237, 0.72);
	line-height: 1.75;
	max-width: 380px;
	margin-top: 1rem;
}
.pagina-marketing .planes {
	padding-top: 7rem;
}

/* Lista de entregables dentro de un servicio */
.mk-check {
	list-style: none;
	padding: 0;
	margin: 1.1rem 0 0;
	display: grid;
	gap: 0.45rem;
}
.mk-check li {
	position: relative;
	padding-left: 1.6rem;
	font-size: 0.95rem;
	color: var(--niebla);
}
.mk-check li::before {
	content: '\f00c';
	font-family: 'Font Awesome 6 Free';
	font-weight: 900;
	position: absolute;
	left: 0;
	top: 0.05rem;
	font-size: 0.8rem;
	color: var(--lima);
}

/* "También lo hacemos": servicios sin imagen, en lista de 3 columnas */
.mk-mas {
	border-top: 1px solid rgba(242, 242, 237, 0.1);
	padding: 3rem 0 1rem;
}
.mk-mas__titulo {
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: 1rem;
	letter-spacing: 0.06em;
	text-transform: uppercase;
	color: var(--lima);
	margin-bottom: 1.5rem;
}
.mk-mas__grid {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 2.5rem;
}
.mk-mas__item {
	border-top: 2px solid var(--lima);
	padding-top: 1rem;
	scroll-margin-top: 110px;
}
.mk-mas__item h4 {
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: 1.3rem;
	letter-spacing: -0.015em;
	color: var(--niebla);
	margin-bottom: 0.6rem;
}
.mk-mas__item p {
	font-size: 0.95rem;
	line-height: 1.7;
	color: rgba(242, 242, 237, 0.75);
	margin: 0;
}

/* Resultados con números reales */
.mk-casos__lead {
	font-size: 1.05rem;
	line-height: 1.7;
	max-width: 60ch;
	margin: -1rem 0 2.5rem;
	color: rgba(20, 20, 16, 0.85);
}
.mk-metricas {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 2.5rem;
}
.mk-metrica {
	border-top: 2px solid var(--verde-oscuro2);
	padding-top: 1rem;
}
.mk-metrica__num {
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: clamp(3.5rem, 7vw, 5.5rem);
	line-height: 0.95;
	letter-spacing: -0.04em;
	color: var(--verde-oscuro2);
	margin: 0 0 0.6rem;
	font-variant-numeric: tabular-nums;
}
.mk-metrica h3 {
	font-family: 'Poppins', sans-serif;
	font-weight: 700;
	font-size: 1.3rem;
	color: var(--tierra);
	margin-bottom: 0.4rem;
}
.mk-metrica p:not(.mk-metrica__num) {
	font-size: 0.98rem;
	line-height: 1.6;
	margin: 0;
}
.mk-casos__fuentes {
	margin: 2.5rem 0 0;
	font-size: 0.95rem;
}
.mk-casos__fuentes a {
	color: var(--verde-oscuro2);
	font-weight: 700;
	text-underline-offset: 3px;
}
.mk-casos__fuentes .mk-link {
	display: block;
	margin-top: 1rem;
}
.mk-srv {
	scroll-margin-top: 90px;
}

/* ── Responsive ── */
@media (max-width: 1100px) {
	.mk-flujo {
		grid-template-columns: repeat(4, minmax(0, 1fr));
		row-gap: 2rem;
		border-top: 0;
	}
	.mk-flujo li {
		border-top: 2px solid var(--tierra);
	}
}
@media (max-width: 992px) {
	.mk-hero {
		padding-top: 7rem;
	}
	.mk-hero__grid,
	.mk-srv,
	.mk-casos__grid,
	.mk-mas__grid,
	.mk-metricas {
		grid-template-columns: minmax(0, 1fr);
		gap: 2rem;
	}
	.mk-srv--inv .mk-srv__media {
		order: 0;
	}
	.mk-hero,
	.mk-incluye,
	.mk-servicios,
	.mk-casos {
		padding-left: 0.5rem;
		padding-right: 0.5rem;
	}
}
@media (max-width: 576px) {
	.mk-flujo {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}
	.mk-hero__media .iphone {
		width: 200px;
		height: 400px;
	}
}